Factor analysis
STATISTICAL METHOD USED TO DESCRIBE CORRELATION THROUGH FEWER POSSIBLY LATENT VARIABLES
Factor analysis (in marketing); Factor Analysis; Multi-factorial; Factor loadings; Factorial analysis; Higher-order factor analysis; Principal factor analysis; Factor loading; Factor weight; Factor analyses; Statistical factor analysis
Factor analysis is a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors. For example, it is possible that variations in six observed variables mainly reflect the variations in two unobserved (underlying) variables.